Website Content Brief — Sri Krishna Coffee Works

Section 01

Brand Voice & Messaging

How the brand sounds across the entire website — headlines, product descriptions, and every line of copy.

How the Brand Speaks

Based on our brand work so far, here is how Sri Krishna Coffee Works communicates. We will walk through each point together in person to make sure every word feels true to the brand.

Brand Personality — In a Word

Warm Dignified Honest Rooted Quietly Confident

What the Brand Sounds Like

The brand voice is warm and dignified, rooted in South Indian culture and faith. It speaks with quiet confidence — reflecting family pride and devotion to craft. The tone is nostalgic yet forward-looking, always honest about ingredients and tradition. Communication feels personal and sincere, never corporate or promotional.

What the Brand Does NOT Sound Like

Trendy / Hipster Salesy / Pushy Corporate Over-excited

We avoid language like "premium artisanal experience" or "curated blends." The craft speaks for itself — and so will the copy.

Key Messages

Main Tagline (confirmed)

"Ground Fresh. Every Single Day."

Supporting Line (appears under the tagline on the website)

Since 1953. Brewed with legacy. Carried forward with love.

The #1 Point of Difference — in one sentence

We grind fresh in front of every customer — no pre-packaged powder, no compromises — exactly as we have since 1953.

Anything to add or refine about how the brand communicates

We will explore this together in our session.

Section 02

Homepage

The homepage is divided into sections. Draft content has been prepared for each — we will review and refine these together during our session.

2.1 — Hero (Top of the Page)

The first thing a visitor sees. A short, powerful headline and a one-line description. Drafts are ready below for our review.

Main Headline

Ground Fresh. Every Single Day.

Sub-Headline (one line beneath the headline)

Authentic South Indian filter coffee, ground fresh in front of you. From our family to yours — since 1953.

Button Text (takes the visitor to shop)

Shop Our Coffee

Hero Image

This will be a full-width photograph — ideally the coffee being ground at the store, or a close-up of freshly ground coffee. We will finalise this during the photography session. Please refer to Section 06 for details.

2.2 — Trust Strip (3 short reasons to trust the brand)

Three short phrases that anchor the brand's credibility at a glance. We will finalise the wording together.

Trust Point	Text (keep it to 5–7 words)
Heritage	Serving the best coffee since 1953
Freshness	Ground fresh, every single day
Quality	No pre-packaged powder. Ever.

2.3 — Featured Products

We will display 3–4 of the best-selling products here. We will decide together which ones lead.

Products to feature on the homepage (to be confirmed in our session)

2.4 — Brand Story Snapshot

A short 2–3 sentence teaser that links to the full About Us page.

Short Brand Story (homepage version)

It started with a brass grinder on R.P. Road, Secunderabad — and a simple belief that coffee should smell like a promise kept. Over 70 years later, we still grind fresh in front of every customer. Some things are worth keeping unchanged.

2.5 — Customer Testimonials

3 short reviews from loyal customers. These can come from long-standing regulars, walk-in customers, or anyone who knows the coffee well. First name and area is enough (e.g., "Ravi, Secunderabad"). We will gather these together during our session.

Name & Area	What They Said (in their words)

If written testimonials aren't available, we can approach a few regulars together — even a sentence or two is enough for us to work with.

2.6 — Newsletter Sign-Up

A small section at the bottom inviting visitors to join the mailing list for offers and updates.

Sign-Up Headline

Get First Sip — Offers, Recipes & Updates

Sign-Up Button Text

Subscribe

Section 03

About Us Page

The About Us page is where the heart of the brand lives — and no one knows this story better than the people who have lived it. We have prepared a draft to serve as a starting point. During our session, we will enrich it with the details, memories, and nuances that only come from 70 years on R.P. Road.

Page Headline

A Humble Shop. An Unshakeable Belief.

The Story (Draft — To Be Refined Together)

Paragraph 1 — The Beginning

It began in 1953 on R.P. Road, Secunderabad. A small shop, a brass grinder, and an unshakeable belief — that coffee should smell like a promise kept. Sri Krishna Coffee Works was built from scratch by a family that understood one thing deeply: freshness cannot be faked.

Paragraph 2 — The Craft

Since day one, we have ground coffee in front of every customer. No machines hidden in the back. No pre-ground powder sitting on a shelf. Every batch is roasted and ground fresh — the same way it has been done for over 70 years. That is not a marketing promise. It is simply how we work.

Paragraph 3 — The Family & The Neighbourhood

We will build this paragraph together in our session — drawing on the founding story, the generations involved, and the moments that define what this shop means to the people of Hyderabad and Secunderabad.

Paragraph 4 — Today & The Future

Today, Sri Krishna Coffee Works is taking its first step online — not to change what we are, but to bring what we have always made to more homes across India. The coffee is the same. The grinder still runs every morning. And every pouch that leaves our hands is ground fresh, just as it always has been.

Founder & Family Details

This will appear as a short line near a photograph on the About page. We will capture this together during our session.

Name of the Founder (who established the business in 1953)

Who leads the business today? (Name + relationship to founder)

Other family members involved in the business

Brand Promise (appears at the bottom of About page)

One-line brand promise

Ground Fresh. Every Single Day. No exceptions.

Section 04

Product Pages — SKU Tracker

This section captures the details of each product we will launch with. We will go through this together — the expertise on each blend, its character, and what makes it a customer favourite resides entirely with the Sri Krishna Coffee Works team.

On Flavour Notes: We will discuss these in person. Think of how a long-standing customer would describe the coffee to someone trying it for the first time — that instinct is exactly what the website needs to convey.

Product 1

Product Name
Coffee : Chicory Ratio	e.g., 80:20, 70:30, 100% Pure Coffee
Pack Size(s) Available	e.g., 250g / 500g
MRP (per pack)	e.g., ₹180 for 250g
Grind Type	Fine / Medium / Coarse / Customer's choice
Who is this for?	e.g., "Those who want a strong morning cup with lots of milk"
Flavour Notes	To be captured in our session — describe the taste as the team knows it
Brewing Recommendation	e.g., "Best made in a traditional filter with 2 tsp per cup"
What makes this product special?	A detail, a backstory, why customers return for this one specifically

Product 2

Product Name
Coffee : Chicory Ratio
Pack Size(s) Available
MRP (per pack)
Grind Type
Who is this for?
Flavour Notes
Brewing Recommendation
What makes this product special?

Product 3

Product Name
Coffee : Chicory Ratio
Pack Size(s) Available
MRP (per pack)
Grind Type
Who is this for?
Flavour Notes
Brewing Recommendation
What makes this product special?

Product 4

Product Name
Coffee : Chicory Ratio
Pack Size(s) Available
MRP (per pack)
Grind Type
Who is this for?
Flavour Notes
Brewing Recommendation
What makes this product special?

Product 5

Product Name
Coffee : Chicory Ratio
Pack Size(s) Available
MRP (per pack)
Grind Type
Who is this for?
Flavour Notes
Brewing Recommendation
What makes this product special?

Product 6 (if applicable)

Product Name
Coffee : Chicory Ratio
Pack Size(s) Available
MRP (per pack)
Grind Type
Who is this for?
Flavour Notes
Brewing Recommendation
What makes this product special?

Common Information (applies to all products)

FSSAI License Number

Manufacturer Name & Full Address (as on FSSAI certificate)

Customer Care Number

Customer Care Email

Storage Instructions

Store in a cool, dry place. Keep away from direct sunlight. Once opened, use within 30 days.

Section 05

Google Business Profile

This is what people see when they search for Sri Krishna Coffee Works on Google Maps. We will go through each field together to make sure the listing is accurate and complete.

Basic Information

Business Name (exactly as it should appear on Google)

Sri Krishna Coffee Works

Full Address

R.P. Road, Secunderabad, Hyderabad, Telangana

We will confirm the door number / shop number in our session.

Primary Phone Number

Website URL

Opening Hours

Day	Opens At	Closes At	Closed?
Monday			Yes
Tuesday			Yes
Wednesday			Yes
Thursday			Yes
Friday			Yes
Saturday			Yes
Sunday			Yes

Business Description

A short paragraph that appears on the Google listing (maximum 750 characters). A draft has been prepared below — we will refine the wording together.

Sri Krishna Coffee Works has been a beloved part of the twin cities of Hyderabad and Secunderabad since 1953. We specialise in authentic South Indian filter coffee — ground fresh in front of every customer, every single day. No pre-packaged powder. No compromises. Just honest, freshly ground coffee the way it has always been made. Visit us on R.P. Road or order online and have the same freshness delivered to your home.

Services & Attributes

We will confirm these together — tick all that apply to the shop.

In-store shopping (customers can walk in and buy)
Online ordering (through the new website)
Delivery (via the new website)
Cash payments accepted
UPI / digital payments accepted
Family-owned business
Locally owned

Section 06

Photography Brief

Good photographs are the single most important asset for a food brand online. Below is a shoot list we have prepared — this will be shared with the photographer once confirmed. We will walk through this list together before the shoot.

General Style: Warm, natural light. Rich browns and golds. Nothing too polished or studio-like — it should feel real and lived-in, true to the spirit of the shop. Avoid white backgrounds for most shots.

A — The Store & Space

Exterior of the shop on R.P. Road — full frontage, clean and well-lit (Morning light preferred)
The grinder — close-up, in action, coffee falling fresh (The centrepiece shot for the website)
The counter / interior — showing the daily operation, not staged
Bags or jars of coffee on the shelf — warm, rich colours
Old signage or any heritage element of the shop, if available

B — The Products

Each pouch / pack — clean product shot on a neutral surface (One per SKU)
Pouches grouped together — a collection / family shot
Freshly ground coffee powder — close-up texture shot
Unroasted or roasted beans (if available at the store)

C — The Coffee Experience

Traditional filter — decoction dripping into the lower chamber
Coffee being poured from the filter into a tumbler or cup
A steaming cup of filter coffee — close-up, warm light
Cup of coffee with a South Indian breakfast setting (Optional but powerful)

D — The People (Optional, but strongly recommended)

The person behind the counter — candid, working, not posed
A customer being served — natural interaction
Hands scooping or handling fresh coffee grounds

Are there any old or archival photos of the shop from its early days?

Yes — will share them

No

Not sure — will check

Is the owner comfortable being photographed for the website?

Yes, comfortable

Only if necessary

Prefer not to

Section 07

What We'll Work Through Together

A shared checklist of everything we will cover across our sessions. This is a reference — not a to-do list. We will move through these items together, at the right pace.

Priority Items — First Session

Finalise the product list (SKUs) — names, ratios, pack sizes and MRP This is the foundation — once confirmed, product pages and packaging can begin
FSSAI certificate — a soft copy to be shared at the earliest Required for packaging labels and website compliance text
Store opening hours — to be confirmed and recorded For the Google Business Profile setup
Primary phone number and customer-facing email address For the website footer, Google listing, and WhatsApp Business

Content — To Be Captured in Our Sessions

Brand Voice — review and refine the draft in Section 01 together Ensuring every word reflects how Sri Krishna Coffee Works has always spoken
Customer testimonials — 3 voices from long-standing regulars (Section 02.5) We will identify the right customers together and handle the rest
Founder and family details — to be captured in conversation (Section 03) The story behind the name, the family legacy, and the generations involved
Product knowledge — flavour notes, character and customer stories per SKU (Section 04) This expertise lives with the team — we will draw it out in our session
Google Business Profile description — review and confirm the draft in Section 05 To be fine-tuned in person before the listing goes live

Photography

Archival photos — any old photographs of the shop or the family from its early years Even low-resolution scans or phone photos carry enormous value for the brand story
Photography session — a half-day at the store, to be scheduled together We will coordinate the photographer and share the brief in advance
Store readiness for the shoot — grinder, counter, and product display in good order The goal is authentic, not staged — the shop simply at its everyday best

Accounts & Approvals

Razorpay KYC — we will share the link and guide the process Required to accept online payments — activation takes 5–7 working days
WhatsApp Business — to be set up on the store's phone number For order updates and direct customer communication
Final website approval — a preview will be shared before anything goes live Nothing is published without a full sign-off from the Sri Krishna Coffee Works team

A note on our process: This document is a guide for our conversations — not a form to be filled alone. Every section will be worked through together in person, so that the website that goes live is a true and faithful reflection of what Sri Krishna Coffee Works has built over seven decades.